The text can be professorial and theoretical, but it provides useful food for thought. Jennifer aaker books list of books by author jennifer aaker. Building a foundation for your future 4 customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment lehmann and winer 1994. Aaker is vice chairman of prophet brand strategy and professor emeritus of marketing at the haas school of business, university of california, berkeley. Feb 01, 2014 aaker on branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. The dragonfly effect audiobook by jennifer aaker, andy. Aaker, erich joachimsthaler a dozen management fads have come and gone in the past decade, but brand equity, first explored by david aaker in the late 1980s, has exploded in importance.
He is the creator of the aaker model, has published more than 100 articles and 15 books, including his latest, aaker on branding. Use features like bookmarks, note taking and highlighting while reading building strong brands. He is a leading expert on brand strategy and strategic marketing. Jennifer aaker is a social psychologist who studies time, money and happiness specifically how people chose to spend their time and money, and when and why those choices are associated with lasting value. Jun 04, 2010 dave aaker, vice chairman of prophet, a global consultancy, and prof. Journal of personality and social psychology 81 3, 492, 2001. How goal conflict shapes time perceptions, journal of marketing research 52, june, 394406.
He is the cofounder, with erich joachimsthaler of the firm aaker joachimsthaler prophet brand strategy. Now, in this compelling new work, aaker uses real brandbuilding cases from saturn, general electric, kodak, healthy choice, mcdonalds, and others to demonstrate how. Effective signature stories draw customers and employees alike and should form an integral part of any brand marketing strategy. Building strong brands aaker pdf download download. Culled from the six david aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand. He is the creator of the aaker model and has published more than 100 articles and 15 books.
Quick, effective, and powerful ways to use social media to drive social change, and dragonfly effect workbook bw. In david aaker s pathbreaking book, managing brand equity, managers discovered the value of a brand as a strategic asset and a companys primary source of competitive advantage. Why humor is a secret weapon in business and life by jennifer aaker and namoi bagdonas. The result is a compelling, easytoread work that can either. David aaker a recognized authority on brands, david aaker is vice chairman of prophet and consults exclusively for prophet clients. The brand dimensions of jennifer aaker is a framework to describe the profile and traits of a brand in five core dimensions, each divided into a set of facets it is an easy to understand model to describe the profile of a brand using an analogy with a human being. Building strong brands kindle edition by aaker, david a download it once and read it on your kindle device, pc, phones or tablets. He was inspired to write the book by conversations with his daughter, jennifer aaker, a behavioral psychologist at stanford graduate school of business. Mar 24, 2017 david aaker, the vicechairman of prophet brand strategy and professor emeritus of marketing strategy at the haas school of business, is the winner of four career awards for contributions to the. Join facebook to connect with david aaker and others you may know. In 2010, aaker and her husband, startup advisor andy smith, authored the book the dragonfly effect.
As a marketing practitioner, the most useful model in the book is this brand personality scale which. Marketing professor jennifer aaker of stanford graduate school of business has cowritten a new paper with her father, david aaker, on the power of. This groundbreaking book defines the concept of brand relevance using dozens of case studies prius, whole foods, westin, ipad, and more and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. This can involve articles, books, blogs, websites, media appearances. Author of 100 articles and 15 books who has been called the father of modern branding, aaker is currently vice chairman of the brand consultancy prophet.
A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. He has published over 100 articles and 17 books that have sold well over. Aaker is the vicechairman of prophet, professor emeritus of marketing strategy at the haas school of business, university of california at berkeley, advisor to dentsu, inc. Grether professor of marketing strategy at the haas school of business at the university of california, berkeley. David allen aaker is an american organizational theorist, consultant and professor emeritus at the university of california, berkeleys haas school of business, a specialist in marketing with a focus on brand strategy. Aaker is a leading expert on how purpose and meaning shape the choices individuals make, how money and time can be used in ways that cultivate longlasting happiness, and how technology can positively impact human wellbeing. David aaker, is the author of over one hundred articles and 18 books on marketing, business strategy and branding that have sold over one million copies. David aaker, the vicechairman of prophet brand strategy and professor emeritus of marketing strategy at the haas school of business, is the winner of four career awards for contributions to the. Culled from the six david aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Professor david aaker is a contemporary pioneer in brand management, and this book is a touchstone. Aaker on brandingoffers a sense of topic priorities and a roadmap to david aakers books, thinking, and contributions. Discover book depositorys huge selection of david a aaker books online. Reviews help more people like you to discover the show. Her mother was an awardwinning school teacher for 50 years and now works with hospice full time serving others.
Aaker the most important assets of any business are intangible. Jul, 2014 aaker on brandingoffers a sense of topic priorities and a roadmap to david aakers books, thinking, and contributions. Etkin, jordan, ioannis evangelidis and jennifer aaker 2015, pressed for time. Best known for her research on time, money, and happiness, 1 aaker also focuses on the transmission of ideas through social networks, the power of story in. Jennifer aaker wants you to get your message across.
In this practical report, professors david aaker of the university of california, berkeley haas school of business and jennifer aaker of stanford graduate school of business define the characteristics of a signature story, explain why stories trump facts, and. Aaker, david and jennifer aaker 2016, what is your signature story. If offers a strategic message that enhances a brand, customer relationship, organization, business strategy and even an individuals core values or traits. Jennifer aaker born 15 january 1967, california is an american social psychologist, author, and general atlantic professor of marketing at the stanford graduate school of business. Aaker s most popular book is building strong brands. David allen aaker born 1938 is an american organizational theorist, consultant and professor. Emeritus david aakers new book explores the power of signature.
Branding guru david aaker explains how to eliminate the competition and become the lead brand in your market. Strong signature stories can shape more than a companys brand. David aaker, the vicechairman of prophet brand strategy and. Now, in this compelling new work, aaker uses real brandbuilding cases from saturn, general. Jennifer aaker take on the shifting role of marketing. David aaker, vice chairman of prophet consults exclusively for prophet clients. Aaker was born in palo alto, california to kay aaker and david aaker, a professor and brand consultant. Aaker on branding is a source for how you create and maintain strong brands and synergetic brand portfolios. Hailed the father of modern branding, david aaker is vice chairman of prophet and the creator of the aaker model. Aaker on branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands.
David aaker, the vicechairman of prophet brand strategy and professor emeritus of marketing strategy at the haas school of business, is. The result is a compelling, easytoread work that can either be read piecebypiece or from cover to cover. The teesri aankh the hidden camera 3 hindi dubbed movie download. Managing brand equity by david aaker prophet books. Jennifer aaker born 15 january 1967, california is an american social psychologist, author. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management. Her father, david, was an acclaimed academic at ucberkeleys haas school. Marketing professor jennifer aaker of the graduate school of business has cowritten a new paper with her father, david aaker, on the power of storytelling to advance a companys brand. In david aakers pathbreaking book, managing brand equity, managers discovered the value of a brand as a strategic asset and a companys primary source of competitive advantage. In general, i find his analysis the most interesting. Aaker on brandingoffers a sense of topic priorities and a roadmap to david aaker s books, thinking, and contributions.
Jennifer aaker stanford graduate school of business. Apr 29, 2010 discover book depositorys huge selection of david a aaker books online. Jennifer aaker david allen aaker born 1938 is an american organizational theorist, consultant and professor emeritus at the university of california, berkeley s haas school of business, a specialist in marketing with a focus on brand strategy. Aakers new book shows the power of story haas news. Facebook gives people the power to share and makes the. As industries turn increasingly hostile, it is clear that strong brandbuilding skills are needed to survive and prosper. Jennifer aaker is the general atlantic professor at stanford graduate school of business. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by. Like david aaker s two previous bestselling books, brand leadership will be essential reading for line executives and brand managers in marketdriven firms worldwide. A social psychologist, jennifer aaker is the general atlantic professor of.
The two, father and daughter, discuss their respective research on. Grether professor of marketing strategy at the haas school of business at the university of california at berkeley. He is the author of over seven books for both the practioner and the student of marketing. Aakers most popular book is building strong brands. The five core dimensions and their facets are sincerity downtoearth, honest, wholesome, cheerful. He was inspired to write the book by conversations with his daughter, jennifer aaker, a behavioral psychologist at stanford graduate school of. Strategic market management strategic market managment by aaker, david a. The author of ten books and more than 80 articles on branding, advertising, and business strategy, professor aaker lectures widely and consults to companies in the united states, europe, and japan. He has authored or coauthored more than ten books, including two new.
Aaker on branding david aaker haftad 9781614488323 bokus. The power of signature stories a signature story is intriguing, authentic and involving. Jan 01, 2019 jennifer aaker with her father, david aaker it was perhaps inevitable that aaker would become an educator. Jennifer aaker with her father, david aaker it was perhaps inevitable that aaker would become an educator. See all books authored by jennifer aaker, including the dragonfly effect. Aaker and a great selection of related books, art and collectibles available now at. Buy a cheap copy of building strong brands book by david a. Aaker first introduced the model in his book building strong brands 1996. Dave aaker, vice chairman of prophet, a global consultancy, and prof. David aaker is professor of marketing, emeritus at the haas school of business, university of california berkeley. As a marketing practitioner, the most useful model in the book is this brand personality scale. One of the worlds foremost authorities on brands and brand equity, professor aaker is the author of the bestselling books managing brand equity and building strong brands published by the free press. She also focuses on how small acts can create significant change, and how those effects can be fueled by digital and social media.
330 14 669 302 32 400 261 1335 618 826 1316 362 700 1027 574 876 1406 1294 468 332 501 790 1089 1063 718 564 1027 882 1121 198 119 390 196 14 1184 1243 170 604 1099 57 1398 532 766 235 1063 1290 577 733 1116 860